vryzia exter: Lee Jeans

Thursday, June 16, 2011

Lee Jeans

In 1920, Lee introduced two very important parts of what is now its heritage. First, there was the Lee Buddy Doll. Secondly, there was the World’s first work Overall. The Lee Buddy Doll was intended to be a promotional gimmick, but was embraced as a very popular play toy. Eventually, the Lee Buddy Doll would go on to become the second most sold doll in America of its time.

Throughout the 20s, Lee worked on making its denim products more innovative and useful to their customers. They were still very firmly a workwear company and so worked to increase the strength and versatility of their jeans and overalls. They were also the first to incorporate a zip fly onto their jeans. The modern zip had only been around for about 10 years at this time, and was not to find commercial success for many decades yet.